Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Relationship Marketing
Relationship Marketing

Relationship Marketing

Christian Grönroos / Vibrant Publishers

85,95 €
IVA incluido
Disponible
Editorial:
Vibrant Publishers
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9781636513898
85,95 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Explore the transformative potential of Relationship Marketing with this comprehensive book by Christian Grönroos, a thought leader in the field of marketing. This essential guide delves into the principles of building and maintaining meaningful relationships with customers, emphasizing the shift from transactional marketing to value-driven, long-term partnerships. Grönroos introduces groundbreaking concepts, such as the role of trust and commitment, the importance of internal marketing, and the integration of customer relationship management systems. Backed by real-world examples and research-based insights, this book offers actionable strategies for businesses to achieve customer loyalty and competitive advantage. Whether you’re a student, marketing professional, or business leader, this book equips you with the tools to foster sustainable relationships that benefit both companies and their customers. Embrace the future of marketing with practical insights into relationship-building that drive growth and create lasting value. Start your journey towards marketing excellence today!

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Marketing Theory
    Christian Grönroos / Vibrant Publishers
    Marketing Theory by Christian Grönroos offers an insightful exploration into the core foundations and evolving paradigms of marketing as a discipline. This thought-provoking book challenges traditional perspectives and introduces innovative concepts that emphasize value creation, customer relationships, and service-centric approaches.Grönroos examines the historical development...
  • Service Marketing
    Christian Grönroos / Vibrant Publishers
    Delve into the intricacies of Service Marketing with Christian Grönroos, a globally renowned expert in service management and relationship marketing. This book offers a fresh perspective on how services differ from goods, emphasizing the critical role of customer relationships, value co-creation, and the dynamic nature of service offerings in modern economies. Grönroos challeng...
    Disponible

    86,06 €

  • Service Management
    Christian Grönroos / Vibrant Publishers
    Service Management by Christian Grönroos is a definitive guide for managing and delivering exceptional service experiences in today’s customer-centric business landscape. Drawing on decades of pioneering research, Grönroos introduces readers to practical frameworks that focus on service design, delivery, and recovery. This book emphasizes the importance of integrating service m...
    Disponible

    86,22 €

  • Service Logic
    Christian Grönroos / Vibrant Publishers
    Service Logic by Christian Grönroos provides a transformative approach to understanding value creation in the service economy. As businesses shift from product-centric models to service-focused strategies, this book redefines how organizations can engage with customers to co-create value. Grönroos introduces readers to the core principles of service logic, emphasizing the dynam...
    Disponible

    85,97 €

  • Service Logic
    Christian Grönroos / Vibrant Publishers
    Service Logic by Christian Grönroos provides a transformative approach to understanding value creation in the service economy. As businesses shift from product-centric models to service-focused strategies, this book redefines how organizations can engage with customers to co-create value.Grönroos introduces readers to the core principles of service logic, emphasizing the dynami...
  • Service Quality
    Christian Grönroos / Vibrant Publishers
    Dive deep into the principles of Service Quality with this authoritative volume by Christian Grönroos, a globally acclaimed scholar in service marketing. This book explores the intricacies of delivering exceptional service experiences, focusing on creating value for customers and fostering lasting relationships. Grönroos combines academic rigor with practical insights to illust...
    Disponible

    86,09 €