LIBROS DEL AUTOR: christian gronroos

8 resultados para LIBROS DEL AUTOR: christian gronroos

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  • Service Marketing
    Christian Grönroos / Vibrant Publishers
    Delve into the intricacies of Service Marketing with Christian Grönroos, a globally renowned expert in service management and relationship marketing. This book offers a fresh perspective on how services differ from goods, emphasizing the critical role of customer relationships, value co-creation, and the dynamic nature of service offerings in modern economies. Grönroos challeng...
    Disponible

    86,06 €

  • Service Management
    Christian Grönroos / Vibrant Publishers
    Service Management by Christian Grönroos is a definitive guide for managing and delivering exceptional service experiences in today’s customer-centric business landscape. Drawing on decades of pioneering research, Grönroos introduces readers to practical frameworks that focus on service design, delivery, and recovery. This book emphasizes the importance of integrating service m...
    Disponible

    86,22 €

  • Service Logic
    Christian Grönroos / Vibrant Publishers
    Service Logic by Christian Grönroos provides a transformative approach to understanding value creation in the service economy. As businesses shift from product-centric models to service-focused strategies, this book redefines how organizations can engage with customers to co-create value. Grönroos introduces readers to the core principles of service logic, emphasizing the dynam...
    Disponible

    85,97 €

  • Service Quality
    Christian Grönroos / Vibrant Publishers
    Dive deep into the principles of Service Quality with this authoritative volume by Christian Grönroos, a globally acclaimed scholar in service marketing. This book explores the intricacies of delivering exceptional service experiences, focusing on creating value for customers and fostering lasting relationships. Grönroos combines academic rigor with practical insights to illust...
    Disponible

    86,09 €

  • Relationship Marketing
    Christian Grönroos / Vibrant Publishers
    Explore the transformative potential of Relationship Marketing with this comprehensive book by Christian Grönroos, a thought leader in the field of marketing. This essential guide delves into the principles of building and maintaining meaningful relationships with customers, emphasizing the shift from transactional marketing to value-driven, long-term partnerships. Grönroos int...
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    85,95 €

  • Marketing Theory
    Christian Grönroos / Vibrant Publishers
    Marketing Theory by Christian Grönroos offers an insightful exploration into the core foundations and evolving paradigms of marketing as a discipline. This thought-provoking book challenges traditional perspectives and introduces innovative concepts that emphasize value creation, customer relationships, and service-centric approaches. Grönroos examines the historical developmen...
    Disponible

    86,20 €

  • Marketing Communication
    Christian Grönroos / Vibrant Publishers
    Marketing Communication by Christian Grönroos offers a compelling exploration of how businesses can strategically communicate with their audiences in an increasingly dynamic and interconnected world. This book delves into the fundamental principles of effective marketing communication, emphasizing the importance of integrating messages across multiple channels to create cohesiv...
    Disponible

    86,22 €

  • Internal Marketing, Research Approach, And Other Works
    Christian Grönroos / Vibrant Publishers
    Internal Marketing, Research Approach, and Other Works by Christian Grönroos offers a multifaceted exploration of key marketing concepts that have shaped modern business practices. This book brings together Grönroos’ significant contributions to internal marketing, innovative research methodologies, and diverse insights into customer-oriented strategies. The book emphasizes the...
    Disponible

    85,88 €