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Relationship Marketing

Relationship Marketing

Gary Warnaby / Steve Baron / Tony Conway

219,01 €
IVA incluido
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Editorial:
Sage Publications
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9781412931212

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Sobre IBD

Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.

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