LIBROS DEL AUTOR: gary warnaby

6 resultados para LIBROS DEL AUTOR: gary warnaby

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  • Place Marketing and Temporality
    Gary Warnaby
    The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the ’character’ of the populace) - is appropriated, in order to ’sell’ the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered and what’s forgotten. ...
    Disponible

    88,85 €

  • Pop-up Retailing
    Charlotte Shi / Gary Warnaby
    This SpringerBrief offers an academic perspective on the trend of ’pop-up’ retailing. It analyzes this temporary retail-oriented setting designed to foster a direct customer-brand interaction for a limited period, often with an explicitly promotional or communicative purpose. Adopting a managerial approach, it explores the use of pop-up retailing as a means of facilitating stra...
    Disponible

    74,17 €

  • Relationship Marketing
    Gary Warnaby / Steve Baron / Tony Conway
    Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance. ...
    Disponible

    219,01 €

  • Relationship Marketing
    Gary Warnaby / Steve Baron / Tony Conway
    Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance. ...
    Disponible

    76,26 €

  • Perspectives on Public Relations Research
    Danny Moss / Dejan Verčič / Gary Warnaby
    This volume brings together some of the leading international public relations academics and practitioners to provide valuable insights into the theories underpinning current PR thinking and practice. ...
    Disponible

    106,88 €

  • Perspectives on Public Relations Research
    Danny Moss / Dejan Vercic / Gary Warnaby
    This volume brings together some of the leading international public relations academics and practitioners to provide valuable insights into the theories underpinning current PR thinking and practice. ...
    Disponible

    369,48 €