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Reklama w Indiach - początki w 1905 roku

Reklama w Indiach - początki w 1905 roku

Mohd Iqbal Khan

113,14 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Empresa y gestión
ISBN:
9786630435146
113,14 €
IVA incluido
Disponible

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Sobre IBD

Książka ta poświęcona jest koncepcjom reklamy w Indiach oraz ich ewolucji na przestrzeni czasu. Z upływem czasu pojawiały się różne formy nośników reklamowych - od papieru, przez druk, aż po środki masowego przekazu. W latach 90. reklama w Indiach odzwierciedlała wpływ globalizacji, liberalizacji i prywatyzacji. Koncepcja kreatywnej reklamy, mającej na celu przebicie się w erze marketingu partyzanckiego, w której każdy marketer dysponuje pożądanym produktem i innowacyjną koncepcją jego promocji, doprowadziła do powstania w Indiach zintegrowanej komunikacji marketingowej. Wszystkie te zagadnienia zostały ujęte w niniejszej książce w formie osi czasu obejmującej okres od 1900 do 2010 roku.

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