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A Publicidade na Índia

A Publicidade na Índia

Mohd Iqbal Khan

113,14 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Empresa y gestión
ISBN:
9786630437706
113,14 €
IVA incluido
Disponible

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Sobre IBD

Este livro aborda os conceitos da publicidade na Índia e a forma como estes evoluíram ao longo do tempo. As diferentes formas de meios publicitários evoluíram com o tempo, passando do papel à imprensa e aos meios de comunicação de massa. Na década de 1990, a publicidade na Índia refletiu o impacto da globalização, da liberalização e da privatização. O conceito de publicidade criativa para fazer ouvir a sua voz nesta era de guerrilha do marketing, em que cada profissional de marketing está preparado com o produto desejado e com um conceito inovador para o promover, levou à formação da Comunicação Integrada de Marketing na Índia; todas estas perspetivas foram incluídas neste livro sob a forma de uma linha temporal que abrange o período de 1900 a 2010.

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