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Regionale Marken und Konsumentenverhalten

Regionale Marken und Konsumentenverhalten

Anja Geigenmüller

84,99 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824478972
84,99 €
IVA incluido
Disponible

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Sobre IBD

Anja Geigenmüller zeigt, dass regionale Marken an Marktbedeutung gewinnen und die Relevanz nationaler Marken in Frage stellen werden. Daraus leitet sie marken- und vor allem kommunikationspolitische Strategien zur Führung regionaler Marken in regionalen und überregionalen Märkten ab.

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