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Reality In Advertising

Reality In Advertising

Rosser Reeves

15,28 €
IVA incluido
Disponible
Editorial:
Lulu.com
Año de edición:
2017
Materia
Empresa y gestión
ISBN:
9781387028047
15,28 €
IVA incluido
Disponible

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Sobre IBD

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as 'the best book for professionals that has ever come out of Madison Avenue.' Rosser Reeves says: 'The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research.' These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

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Otros libros del autor

  • Reality in Advertising
    Rosser Reeves
    Rarely has a book about advertising created such a commotionas this brilliant account of the principles of successfuladvertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising’s greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, It...
    Disponible

    11,99 €

  • Reality in Advertising
    Rosser Reeves
    Rarely has a book about advertising created such a commotionas this brilliant account of the principles of successfuladvertising. Published in 1961, Reality in Advertising waslisted for weeks on the general best-seller lists, and is todayacknowledged to be advertising’s greatest classic. It hasbeen translated into twelve languages-French, Japanese,Spanish, Dutch, German, Italia...