LIBROS DEL AUTOR: rosser reeves

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  • Reality in Advertising
    Rosser Reeves
    Rarely has a book about advertising created such a commotionas this brilliant account of the principles of successfuladvertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising’s greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, It...
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    11,99 €