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Reale und mediale Produkterfahrungen

Reale und mediale Produkterfahrungen

Sandra Diehl

96,23 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834916815
96,23 €
IVA incluido
Disponible

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Sobre IBD

Sandra Diehl analysiert mithilfe der Diary-Methode und eines experimentellen Designs den Einfluss von medialen und realen Faktoren auf das Kaufentscheidungsverhalten. Sie leitet umfangreiche strategische und operative Handlungsempfehlungen ab.

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