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Erlebnisorientiertes Internetmarketing

Erlebnisorientiertes Internetmarketing

Sandra Diehl

71,79 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Ventas y marketing
ISBN:
9783824475292
71,79 €
IVA incluido
Disponible

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Sobre IBD

Sandra Diehl führt eine theoretische und empirische Analyse von E-Commerce-Angeboten aus verhaltenswissenschaftlicher Sicht durch und entwickelt einen umfangreichen Kriterienkatalog mit konkreten strategischen und operativen Handlungsempfehlungen zur Unterstützung von Internetanbietern.

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