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Raising the Corporate Umbrella

Raising the Corporate Umbrella

Don E. Schultz / Philip J. Kitchen

47,16 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2001
Materia
Comunicación y presentación empresarial
ISBN:
9781349425310
47,16 €
IVA incluido
Disponible

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Sobre IBD

Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

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Otros libros del autor

  • Raising the Corporate Umbrella
    Don E. Schultz / Philip J. Kitchen
    Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A mus...
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