LIBROS DEL AUTOR: philip j kitchen

9 resultados para LIBROS DEL AUTOR: philip j kitchen

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  • Integrated Communications in the Postmodern Era
    Ebru Uzunoglu / Philip J. Kitchen
    This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global. ...
    Disponible

    47,87 €

  • Integrated Communications in the Postmodern Era
    Ebru Uzunoglu / Philip J. Kitchen
    This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global. ...
    Disponible

    134,13 €

  • The Dominant Influence of Marketing in the 21st Century
    Philip J. Professor Kitchen
    Marketing is firmly entrenched in many societies and seems to be in accord with economic and social developments. It is relevant to literally millions of businesses and 7.1 billion potential customers. It has become a global phenomenon. It affects all businesses, medias, and service agencies and impacts on every man, woman and child on the planet. It is everywhere ubiquitous an...
    Disponible

    65,58 €

  • Integrated Brand Marketing and Measuring Returns
    Philip J. Professor Kitchen
    A successful marketing manager needs to be able to use different media channels to reach specific audiences, and be able to know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria. ...
    Disponible

    65,37 €

  • Marketing Metaphors and Metamorphosis
    Philip J. Professor Kitchen
    In the early 21st century, marketing is ’under fire’ as never before. Its nature and contribution to business performance are under serious scrutiny by practitioners and theorists. Surely metaphors are more widely known in literature? Do they apply in marketing?Metaphors are widely used within marketing literature, yet are hardly ever identified as metaphorical in nature. This ...
    Disponible

    138,94 €

  • Marketing Mind Prints
    Philip J. Professor Kitchen
    By 'marketing mind prints,' this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print'-in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The a...
    Disponible

    133,17 €

  • Raising the Corporate Umbrella
    Don E. Professor Schultz / Philip J. Professor Kitchen
    Corporate Communications is now in the success of companies and organizations. Raising the Corporate Umbrella is a review of the key issues that are critical to master if your corporate communications and public relations strategy is to be a success. The authors introduce the theoretical framework necessary to analyzing corporate communications strategies, but throughout they d...
    Disponible

    64,27 €

  • Raising the Corporate Umbrella
    Don E. Schultz / Philip J. Kitchen
    Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A mus...
    Disponible

    47,16 €

  • Raising the Corporate Umbrella
    Don E. Schultz / Philip J. Kitchen
    Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A mus...
    Disponible

    65,88 €