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Qualitative Marketing Research

Qualitative Marketing Research

Dominika Maison

359,25 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Investigación de mercado
ISBN:
9781138607743

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Sobre IBD

Uniquely practical in its approach, this book is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.

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