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Publicité subliminale et stimuli externes

Publicité subliminale et stimuli externes

Shakeel Ahmad Sofi

71,96 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786630217346
71,96 €
IVA incluido
Disponible

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Sobre IBD

L’art de la séduction subliminale remonte à 1950, mais on refuse toujours de révéler au grand public le processus de séduction. Les stimuli externes incitent les personnes interrogées, principalement des jeunes, à adopter des comportements irrationnels. Le niveau de cognition et d’affection joue un rôle important dans la lutte contre ces stimuli, tels que la publicité subliminale. L’implication émotionnelle a tendance à être plus forte en cas d’exposition subliminale. L’objectif ultime d’un publicitaire subliminal est de pousser un individu à l’achat compulsif. Les effets néfastes de l’exposition subliminale ont connu un succès considérable depuis ses débuts. L’impulsivité liée à la consommation de drogues et le besoin de masturbation chez les jeunes constituent depuis longtemps la cible privilégiée des publicitaires subliminaux.

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