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Publicité politique et médias

Publicité politique et médias

Artem Klunin

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208639778
41,63 €
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Sobre IBD

Le travail a été réalisé au département de journalisme et de littérature étrangère de l’Institut de journalisme de l’Université d’État du Belarus sous la supervision scientifique du professeur associé Boris Leonidovich Zalessky. Il étudie la spécificité de la publicité politique dans les médias de masse en s’appuyant sur l’exemple des journaux français Figaro et Le Monde. L’auteur examine les possibilités pour l’État d’inscrire la publicité politique dans des cadres juridiques et l’influence réciproque de ce type de marketing sur la situation politique, en mettant l’accent sur l’utilisation de cette expérience française dans les médias biélorusses.

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Otros libros del autor

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    Artem Klunin
    Die Arbeit wurde in der Abteilung für Auslandsjournalismus und Literatur des Instituts für Journalismus der Belarussischen Staatlichen Universität unter der wissenschaftlichen Leitung von Associate Professor Boris Leonidovich Zalessky durchgeführt. Er untersucht die Besonderheiten der politischen Werbung in Massenmedien am Beispiel der französischen Zeitungen „Figaro' und „Le M...
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  • Political advertising and media
    Artem Klunin
    The work was carried out at the Department of Foreign Journalism and Literature of the Institute of Journalism of the Belarusian State University under the scientific supervision of Associate Professor Boris Leonidovich Zalessky. It investigates the specificity of political advertising in mass media on the example of the French newspapers ’Figaro’ and ’Le Monde’. The author con...
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    Il lavoro è stato svolto presso il Dipartimento di Giornalismo e Letteratura straniera dell’Istituto di Giornalismo dell’Università Statale Bielorussa sotto la supervisione scientifica del professore associato Boris Leonidovich Zalessky. Il testo analizza la specificità della pubblicità politica nei mass media sull’esempio dei quotidiani francesi 'Figaro' e 'Le Monde'. L’autore...
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