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Publicidade política e meios de comunicação social

Publicidade política e meios de comunicação social

Artem Klunin

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208639792
41,63 €
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Sobre IBD

O trabalho foi realizado no Departamento de Jornalismo e Literatura Estrangeiros do Instituto de Jornalismo da Universidade Estatal da Bielorrússia, sob a supervisão científica do Professor Associado Boris Leonidovich Zalessky. Investiga a especificidade da publicidade política nos meios de comunicação social com base no exemplo dos jornais franceses 'Figaro' e 'Le Monde'. O autor considera as possibilidades de o Estado incluir a publicidade política em quadros jurídicos e a influência recíproca deste tipo de marketing na situação política, centrando-se na utilização desta experiência francesa nos meios de comunicação social bielorrussos.

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Otros libros del autor

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