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Publicidade em aplicações móveis para destinos turísticos

Publicidade em aplicações móveis para destinos turísticos

Thomas Hochreiter

97,40 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209016264
97,40 €
IVA incluido
Disponible

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Sobre IBD

As inovações na indústria das tecnologias da informação mudaram a forma como os destinos turísticos podem alcançar os seus potenciais visitantes. Uma das maiores histórias de sucesso foi a dos smartphones e, consequentemente, das aplicações móveis. À medida que o comportamento dos utilizadores mudou dos websites para as aplicações, os profissionais de marketing turístico tiveram de reagir, e quanto mais cedo melhor. Esta tese pretende responder principalmente à seguinte questão: Em que medida e de que forma a publicidade em aplicações móveis é utilizada nas estratégias de marketing das OTN europeias?.

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