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Pubblicità su applicazioni mobili per destinazioni turistiche

Pubblicità su applicazioni mobili per destinazioni turistiche

Thomas Hochreiter

97,40 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209016288
97,40 €
IVA incluido
Disponible

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Sobre IBD

Le innovazioni nel settore IT hanno cambiato il modo in cui le destinazioni turistiche possono raggiungere i loro potenziali visitatori. Uno dei maggiori successi è stato quello degli smartphone e delle relative applicazioni mobili. Con il passaggio degli utenti dai siti web alle app, gli operatori del marketing turistico hanno dovuto reagire, meglio prima che poi. Questa tesi mira a rispondere principalmente alla seguente domanda: 'In che misura e in che modo la pubblicità sulle applicazioni mobili è utilizzata nelle strategie di marketing delle NTO europee?'.

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