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Public Relations and the Corporate Persona

Public Relations and the Corporate Persona

Burton Saint John III

80,28 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Empresa y gestión
ISBN:
9780367874650
80,28 €
IVA incluido
Disponible

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Sobre IBD

Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to

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Otros libros del autor

  • Public Relations and the Corporate Persona
    Burton Saint John III
    Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used ...