LIBROS DEL AUTOR: burton saint john iii

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  • Public Relations and the Corporate Persona
    Burton Saint John III
    Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen.This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to ...
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    80,28 €