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Pubbliche relazioni parlamentari e social media

Pubbliche relazioni parlamentari e social media

Chantal Schwindenhammer

66,66 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Sociedad y cultura: general
ISBN:
9786209551949
66,66 €
IVA incluido
Disponible

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Sobre IBD

Anche nell’era digitale la comunicazione riveste un ruolo importante per la politica e con l’ascesa dei social media assume un’importanza ancora maggiore. Questo libro presenta uno studio bibliografico sulle attività di pubbliche relazioni dei parlamenti nei social network e sui possibili risultati che ne derivano. Viene esaminato in che misura i parlamenti, i partiti e i deputati sono presenti nei social media e se vi si limitano a presentarsi o cercano anche l’interazione. Inoltre, vengono utilizzati studi sulla comunicazione politica dei cittadini per dimostrare se nei social media una comunicazione orientata al dialogo tra politica e cittadini sia efficace. Viene anche discusso il potenziale rapporto tra fiducia e comunicazione politica online, nonché i rischi di tale comunicazione.

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