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PR parlamentu i media społecznościowe

PR parlamentu i media społecznościowe

Chantal Schwindenhammer

66,73 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Sociedad y cultura: general
ISBN:
9786209544262
66,73 €
IVA incluido
Disponible

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Sobre IBD

Komunikacja odgrywa ważną rolę w polityce również w erze cyfrowej, a wraz z rozwojem mediów społecznościowych jej znaczenie jeszcze wzrasta. Niniejsza książka zawiera przegląd literatury dotyczącej działań parlamentarnych w sieciach społecznościowych oraz ich potencjalnych skutków. Oceniono w niej, w jakim stopniu parlamenty, partie i posłowie są aktywni w mediach społecznościowych oraz czy służą one wyłącznie prezentacji, czy też poszukują interakcji. Ponadto wykorzystano badania dotyczące komunikacji politycznej obywateli, aby wykazać, czy komunikacja oparta na dialogu między politykami a obywatelami w mediach społecznościowych jest skuteczna. Omówiono również potencjalny związek między zaufaniem a komunikacją polityczną w Internecie, a także ryzyko związane z tą komunikacją.

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