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Propaganda

Propaganda

Edward L. Bernays

15,61 €
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Editorial:
Repro India Limited
Año de edición:
2026
Materia
Globalización
ISBN:
9789373492063
15,61 €
IVA incluido
Disponible

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Sobre IBD

How are masses persuaded to think, act, and believe in certain ways?In Propaganda, Edward L. Bernays reveals the hidden mechanisms that shape public opinion in modern society. Writing in the early twentieth century, Bernays explains how governments, corporations, and leaders use communication and psychology to influence the collective mind. He argues that the conscious and intelligent manipulation of public opinion is an essential part of organized society.Through real examples and sharp insights, Bernays demonstrates how ideas are planted, trends are created, and public behavior is guided-often without people realizing it. His work laid the foundation for modern advertising, public relations, political messaging, and media strategy.Both fascinating and unsettling, Propaganda offers readers a powerful understanding of influence and persuasion. A timeless classic, it remains essential reading for marketers, leaders, students, and anyone seeking to understand how opinions are formed and controlled.

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