LIBROS DEL AUTOR: edward l bernays

14 resultados para LIBROS DEL AUTOR: edward l bernays

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  • Crystallizing Public Opinion
    Edward L. Bernays
    'Crystallizing Public Opinion' by Edward L. Bernays is a foundational work in the field of public relations, exploring the powerful influence of propaganda and social influence on public opinion. Bernays, a pioneer in the discipline, delves into the mechanics of shaping public perception and managing public relations strategies.This seminal text examines how public opinion is f...
    Disponible

    20,16 €

  • Crystallizing Public Opinion
    Edward L. Bernays
    'Crystallizing Public Opinion' by Edward L. Bernays is a foundational work in the field of public relations, exploring the powerful influence of propaganda and social influence on public opinion. Bernays, a pioneer in the discipline, delves into the mechanics of shaping public perception and managing public relations strategies.This seminal text examines how public opinion is f...
    Disponible

    33,79 €

  • Propaganda
    Edward L Bernays
    2025 Ristampa dell’edizione del 1928.Propaganda, un libro influente scritto da Edward Bernays nel 1928, integra la letteratura delle scienze sociali e della manipolazione psicologica in un’analisi delle tecniche di comunicazione pubblica. Bernays scrisse il libro in risposta al successo di alcune delle sue opere precedenti, come Crystallizing Public Opinion (1923) e A Public Re...
    Disponible

    7,10 €

  • Propaganda (Heathen Edition)
    Edward L Bernays
    Edward Louis Bernays (1891−1995), the recognized father of public relations and nephew of Sigmund Freud, was a pioneer American publicist in the field of propaganda (describing it as a necessary component of democratic government) and generally considered to have been the first to develop the idea of the professional public relations counselor. He worked for dozens of governmen...
    Disponible

    11,95 €

  • Propaganda (Heathen Edition)
    Edward L Bernays
    Edward Louis Bernays (1891−1995), the recognized father of public relations and nephew of Sigmund Freud, was a pioneer American publicist in the field of propaganda (describing it as a necessary component of democratic government) and generally considered to have been the first to develop the idea of the professional public relations counselor. He worked for dozens of governmen...
    Disponible

    22,12 €

  • Propaganda
    Edward L. Bernays
    2024 Hardcover Reprint of the 1928 Edition. Propaganda, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Publi...
    Disponible

    23,61 €

  • Propaganda
    Edward L. Bernays
    2024 Reprint of the 1928 Edition.  Propaganda, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relatio...
    Disponible

    13,21 €

  • Crystallizing Public Opinion
    Edward L Bernays
    Crystallizing Public Opinion by Edward L. Bernays was the first book-length definition of public relations, explaining how it is more than press agentry or publicity. It helped crown Bernays as the 'father of public relations,' and has never been out of print in 100 years. But a lot of other things have changed. Newspapers are no longer people’s primary source of news, the crea...
    Disponible

    74,73 €

  • The Broadway Anthology
    Edward L. Bernays
    This book has been considered important throughout the human history, and so that this work is never forgotten we have made efforts in its preservation by republishing this book in a modern format for present and future generations. This whole book has been reformatted, retyped and designed. These books are not made of scanned copies and hence the text is clear and readable. ...
    Disponible

    11,10 €

  • Crystallizing Public Opinion
    Edward L. Bernays / Edward LBernays
    In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced, changed, stirred by impulses from below. The danger which this development contains for a progressi...
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    17,77 €

  • Crystallizing Public Opinion
    Edward L. Bernays / Edward LBernays
    Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations.Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses. Appropriate messages should be crafted based on careful study of g...
    Disponible

    24,59 €

  • Crystallizing Public Opinion
    Edward L. Bernays / Edward LBernays
    Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations.Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses. Appropriate messages should be crafted based on careful study of g...
    Disponible

    13,81 €

  • Public Relations
    Edward L. Bernays / Edward LBernays
    Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations ...
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    15,13 €

  • The Broadway Anthology (1917)
    Edward L. Bernays / Edward LBernays / Murdock Pemberton / Samuel Hoffenstein
    This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world’s literature in affordable, high quality, modern edit...
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    12,36 €