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Products and Process Innovation in the Food Industry

Products and Process Innovation in the Food Industry

Bruce Traill / Klaus Günter Grunert

207,81 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Química
ISBN:
9781461284338
207,81 €
IVA incluido
Disponible

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Sobre IBD

Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.

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Otros libros del autor

  • Products and Process Innovation in the Food Industry
    Bruce Traill / Klaus Günter Grunert
    Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different ...