LIBROS DEL AUTOR: bruce traill

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  • Products and Process Innovation in the Food Industry
    Bruce Traill / Klaus Günter Grunert
    Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different ...
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