LIBROS DEL AUTOR: klaus gunter grunert

2 resultados para LIBROS DEL AUTOR: klaus gunter grunert

klaus gunter grunert Eliminar filtro Quitar filtros
  • Market Orientation in Food and Agriculture
    Hanne Hartvig Larsen / Klaus Günter Grunert / Tage Koed Madsen
    In the fall of 1990, the Danish government started a comprehensive research pro­ gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk­ nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carri...
    Disponible

    207,65 €

  • Products and Process Innovation in the Food Industry
    Bruce Traill / Klaus Günter Grunert
    Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different ...
    Disponible

    207,81 €