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Principles of Marketology, Volume 2

Principles of Marketology, Volume 2

Hashem Aghazadeh

64,14 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2019
Materia
Ventas y marketing
ISBN:
9781349720804
64,14 €
IVA incluido
Disponible

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Sobre IBD

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.

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Otros libros del autor

  • Principles of Marketology, Volume 2
    Hashem Aghazadeh
    Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology ...
  • Principles of Marketology, Volume 1
    Hashem Aghazadeh
    Businesses today operate in a more complex and turbulent environment and face intense competition. In order to be successful, they must understand and constructively interact with their changing environment and market. In this book, Hashem Aghazadeh introduces the concept of marketology as a system to assist businesses in making effective market-related decisions to deliver sup...