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Principles of Marketology, Volume 1

Principles of Marketology, Volume 1

Hashem Aghazadeh

64,44 €
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Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9781137383143

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Sobre IBD

Businesses today operate in a more complex and turbulent environment and face intense competition. In order to be successful, they must understand and constructively interact with their changing environment and market. In this book, Hashem Aghazadeh introduces the concept of marketology as a system to assist businesses in making effective market-related decisions to deliver superior value to their key stakeholders. The marketology creates and disseminates market intelligence and insight to ensure business performance management success, and considers strategic market management and market orientation as comprehensive and diversified phenomena.Principles of Marketology, Volume 1 concentrates on the theoretical aspect of marketology and explains its definition, origins, background, framework, components, and tools and techniques for analysis. This modern approach offers academics, MBA students, executives, and businesses a new solution for understanding and managing their market and competition much more intelligently.

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Otros libros del autor

  • Principles of Marketology, Volume 2
    Hashem Aghazadeh
    Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology ...
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  • Principles of Marketology, Volume 2
    Hashem Aghazadeh
    Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology ...