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Preismetriken im Handel

Preismetriken im Handel

André Fecher

72,80 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2019
Materia
Investigación de mercado
ISBN:
9783658269579
72,80 €
IVA incluido
Disponible

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Sobre IBD

André Fecher untersucht die Auswirkungen von Preismetriken im Handel auf die kundenseitige Angebotsbeurteilung und die Verhaltensabsichten der Konsumenten. Die Ergebnisse seiner empirischen Studien zeigen, dass eine Variation der Preismetrik einen starken Einfluss auf die Preiswahrnehmung und die Kaufentscheidung entfaltet. Aus den Erkenntnissen der empirischen Untersuchungen leitet der Autor Implikationen für die Wissenschaft, die unternehmerische Praxis und den Verbraucherschutz ab.

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