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Preisgebote im Internet

Preisgebote im Internet

Björn Schäfers

90,92 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Investigación de mercado
ISBN:
9783824408061
90,92 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Björn Schäfers untersucht, inwiefern verschiedene Verkaufsformen im Internet, bei denen Konsumenten täglich unter realen Kaufbedingungen Millionen von Preisgeboten abgeben, als Datenquelle für die Ermittlung individueller Zahlungsbereitschaften genutzt werden können, und zeigt die Potenziale von Preisgeboten im Internet für das Marketing auf.

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