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Possibilidades de formação para promover a comunicação intercultural em hotéis

Possibilidades de formação para promover a comunicação intercultural em hotéis

Bianca Modl

53,60 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Negocios internacionales
ISBN:
9786209440755
53,60 €
IVA incluido
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Sobre IBD

Como as empresas hoteleiras dependem em grande parte de clientes internacionais devido à globalização, à queda nos preços das viagens e ao desenvolvimento de meios de transporte mais rápidos, os funcionários recebem formação em comunicação intercultural desde cedo, para poderem satisfazer hóspedes de todo o mundo. Mas como é essa formação? Este trabalho analisa as possibilidades de formação aplicadas aos funcionários para que possam atender diferentes culturas. As diferenças culturais entre os países de língua alemã e a Turquia são particularmente relevantes para este trabalho, uma vez que têm um grande impacto no turismo.

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