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Political Communication in Direct Democratic Campaigns

Political Communication in Direct Democratic Campaigns

Hanspeter Kriesi

64,98 €
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Editorial:
Springer Nature B.V.
Año de edición:
2012
Materia
Elecciones y referendos
ISBN:
9780230304895

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Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians’ strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.

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