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Poder de la persuasión

Poder de la persuasión

Alexander Jacomino / Bryant Toruño / Danely Matute

52,26 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786139400225
52,26 €
IVA incluido
Disponible

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Sobre IBD

El libro 'Poder de Persuasión: Marketing Internacional y Relaciones Globales' ofrece un análisis profundo sobre las estrategias de persuasión que han evolucionado en el ámbito del marketing internacional, explorando cómo estas prácticas influyen en el comportamiento del consumidor en un mundo cada vez más globalizado. Desde sus inicios en el siglo XIX, cuando la publicidad se centraba principalmente en las características tangibles de los productos mediante anuncios impresos, hasta la revolución digital del siglo XXI, el texto traza un recorrido sobre cómo la persuasión ha cambiado.A medida que se avanza en el texto, se presentan las estrategias contemporáneas de persuasión, como la personalización de mensajes utilizando big data y técnicas de neuromarketing, que permiten a las marcas comunicarse de manera más efectiva con segmentos específicos de la audiencia. Con el acceso masivo a datos de consumidores, las empresas pueden crear campañas altamente segmentadas que no solo aumentan la relevancia de los mensajes, sino que también generan un mayor compromiso.

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