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Place Branding Through Phases of the Image

Place Branding Through Phases of the Image

Staci M. Zavattaro

132,98 €
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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9781137394439

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As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to rese

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