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Place Branding and Marketing from a Policy Perspective

Place Branding and Marketing from a Policy Perspective

Martial Pasquier / Renaud Vuignier / Vincent Mabillard

82,23 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9781032260358
82,23 €
IVA incluido
Disponible

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Sobre IBD

Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.

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Otros libros del autor

  • Place Branding and Marketing from a Policy Perspective
    Martial Pasquier / Renaud Vuignier / Vincent Mabillard
    Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools. ...