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Persuasion in Advertising

Persuasion in Advertising

John O’Shaugnessy / Nicholas O’Shaughnessy

103,08 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2003
Materia
Empresa y gestión
ISBN:
9780415322249
103,08 €
IVA incluido
Disponible

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Sobre IBD

A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.

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Otros libros del autor

  • Persuasion in Advertising
    John O’Shaugnessy / Nicholas O’Shaughnessy
    A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption. ...