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Persuasion in Advertising

Persuasion in Advertising

John O’Shaugnessy / Nicholas O’Shaughnessy

410,12 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2003
Materia
Empresa y gestión
ISBN:
9780415322232

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A practical and in-depth guide to the art of advertising persuasion, this book draws on research, concepts and case examples from the US and Europe to explain advertising theories and set out strategies for adoption.

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