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Peopling Marketing, Organization, and Technology

Peopling Marketing, Organization, and Technology

Dirk vom Lehn

86,75 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9781032669991
86,75 €
IVA incluido
Disponible

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Sobre IBD

The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.

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Otros libros del autor

  • Peopling Marketing, Organization, and Technology
    Dirk vom Lehn
    The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies. ...
  • Harold Garfinkel
    Dirk vom Lehn
    This book is a concise intellectual biography of Harold Garfinkel, a key figure in 20th-century social science, and a basic description of ethnomethodology, a research tradition that he created. ...