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Peopling Marketing, Organization, and Technology

Peopling Marketing, Organization, and Technology

Dirk vom Lehn

268,01 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9781138957978

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The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.

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