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Papel da rádio e da televisão na divulgação de informação

Papel da rádio e da televisão na divulgação de informação

Md. Abdul Aziz / Md. Abul Kashem / Md. Ruhul Amin

92,79 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Empresa y gestión
ISBN:
9786208367916
92,79 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
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Sobre IBD

O principal objetivo do estudo foi determinar o hábito de exposição dos agricultores à rádio e à televisão e determinar a eficácia da rádio e da televisão na divulgação de informação agrícola, tal como é percebida pelos agricultores. Os dados foram recolhidos de 100 ouvintes de rádio e 100 telespectadores selecionados aleatoriamente através de entrevistas pessoais entre novembro de 2007 e junho de 2008. No caso da rádio, entre os dezassete programas de rádio selecionados que transmitiam programas agrícolas nacionais e regionais, os agricultores estavam mais ou menos expostos a apenas oito programas. Entre os oito programas, o shamol Sylhet (regional) ficou em primeiro lugar, seguido do desh- amar- mati- amar (programa nacional), ajker chasabad (programa regional) e assim por diante. De um modo geral, a maioria dos inquiridos (85%) teve uma exposição baixa a média aos programas agrícolas transmitidos pela rádio. Entre todos os programas agrícolas transmitidos pela rádio, os agricultores preferiam saber informações relacionadas com o valor de mercado dos produtos agrícolas, seguidas de perguntas e respostas, etc. No caso da televisão, entre os cinco programas agrícolas selecionados, transmitidos por cinco canais por satélite (BTV World, Channel-I, Banglavision, Rtv e ATN Bangla).

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Otros libros del autor

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  • Rôle de la radio et de la télévision dans la diffusion de l’information
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