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I have had the pleasure of working with many successful business owners while running their online marketing campaigns. Over time, I noticed that they all apply the same simple two step formula for success. Firstly, they all started a project by writing out a clear plan using a pen and paper. Secondly, once they have a written plan they thoroughly follow it. I have observed these successful business people follow this simple process, time and time again. Most business people who have failed either lacked a clear plan or fell short of following through with the execution of that plan. This is why at my agency, OptFirst, we have a plan and a strategy to implement for every campaign that we run. I’ll be sharing that plan with you in this book but first, I would like to introduce my company and what we do for our clients. At OptFirst we only do two things:1. We Run Online Campaigns: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Social, Reputation Management and Retargeting Campaigns.2. We Code: Websites, apps, landing pages and even internal programs for our clients, in many different programming languages, in order to increase the performance of their online marketing campaigns.Our clients, just like our expertise in online marketing, are vast and wide. We’ve helped businesses from many different industries, from locksmiths to universities to national e-commerce operations. We have even run a reputation management campaign for a client who was the subject of a Warner Brothers major motion picture. Since we work with clients across many industries, we utilize a wide range of strategies in our digital campaigns. Our expansiveness of experience gives us an advantage over business owners who try to run their own campaigns. The diversity of our clients also gives us an edge over other marketing companies that specialize in one industry.After reading this book, business owners and marketing managers will be equipped with OptFirst’s proven steps to understand, run and actively manage their own profitable SEO, SEM, Paid Social, Reputation Management and Retargeting campaigns.
