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On The Origins of Self-Service

On The Origins of Self-Service

Franck Cochoy

328,94 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Empresa y gestión
ISBN:
9781138902497

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Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this innovative in-depth analysis highlights the complex impact of social and cultural factors that structure and delimit consumer freedom in the marketplace and will be of interest to a wide variety of scholars not only in marketing and consumer research, but also in business history, sociology and cultural studies.

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    Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer, an American trade magazine launched in 1922. Aimed at modernizing small independent grocery stores, it sowed the seeds for modern self-service in small retail outlets. Using actor-network theory, this in ...
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