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Omnichannel

Omnichannel

Omaima Moqaddem

93,68 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208683184
93,68 €
IVA incluido
Disponible

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Sobre IBD

W dobie transformacji cyfrowej, niniejsza książka analizuje omnichannel, zintegrowaną strategię łączącą kanały fizyczne i cyfrowe w celu zapewnienia płynnego, spersonalizowanego doświadczenia klienta. Transformacja ta, napędzana przez nowe technologie i oczekiwania konsumentów, redefiniuje modele biznesowe i praktyki handlowe. Podzielona na trzy rozdziały książka analizuje historyczne podstawy omnichannel, technologiczne i organizacyjne wyzwania związane z jego przyjęciem oraz jego rolę w odkrywaniu na nowo doświadczenia klienta. Analizuje wpływ cyfryzacji na zachowania zakupowe, potencjał nowych technologii, takich jak sztuczna inteligencja i ogromne ilości danych, a także strategie harmonizacji kanałów dystrybucji. Łącząc analizę teoretyczną i studia przypadków, podkreśla wyzwania, najlepsze praktyki i możliwości oferowane przez omnichannel jako dźwignię różnicowania i zrównoważonego wzrostu w stale zmieniającym się środowisku handlowym.

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