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O impacto dos canais de comunicação na atitude em relação à marca

O impacto dos canais de comunicação na atitude em relação à marca

Jubayer Ahmed

82,98 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209163555
82,98 €
IVA incluido
Disponible

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Sobre IBD

Os tópicos discutidos neste livro fornecerão detalhes abrangentes sobre o setor de telecomunicações celulares em Bangladesh. Atualmente, o setor de telecomunicações celulares está em expansão. Várias empresas de renome estão a fornecer serviços de qualidade aos assinantes, o que acabou por criar uma enorme concorrência. O setor das telecomunicações no Bangladesh está a tornar-se extremamente competitivo com a entrada de novas empresas privadas de telecomunicações móveis. Por isso, o presente estudo investiga a relação entre as comunicações não controladas (ou seja, boca a boca e publicidade não paga), as comunicações controladas (ou seja, publicidade e promoção) e a marca na atitude em relação à marca no contexto do setor das telecomunicações móveis no Bangladesh.

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