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L’impatto dei canali di comunicazione sull’atteggiamento nei confronti del marchio

L’impatto dei canali di comunicazione sull’atteggiamento nei confronti del marchio

Jubayer Ahmed

82,98 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209158438
82,98 €
IVA incluido
Disponible

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Sobre IBD

Gli argomenti trattati in questo libro forniranno una panoramica completa sul settore delle telecomunicazioni cellulari in Bangladesh. Attualmente il settore delle telecomunicazioni cellulari è in forte espansione. Numerose aziende rinomate forniscono servizi di qualità agli abbonati, creando così una forte concorrenza. Il settore delle telecomunicazioni in Bangladesh sta diventando estremamente competitivo con l’ingresso di nuove società di telecomunicazioni cellulari privatizzate. Pertanto, il presente studio indaga la relazione tra comunicazioni non controllate (ad esempio il passaparola e la pubblicità non a pagamento), comunicazioni controllate (ad esempio la pubblicità e la promozione) e il marchio sull’atteggiamento nei confronti del marchio nel contesto del settore delle telecomunicazioni cellulari in Bangladesh.

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