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O fenómeno dos festivais gastronómicos

O fenómeno dos festivais gastronómicos

Michaela Hauß

77,85 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786202397131
77,85 €
IVA incluido
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Dado o aumento do número de festivais gastronómicos na Áustria, este formato de evento parece ser muito popular atualmente. O objetivo do trabalho é, por um lado, descobrir de onde vem esse fenómeno e, por outro, como é que o conceito de um evento desse tipo é construído e quais são os fatores de sucesso por trás dele. A investigação empírica é realizada por meio de entrevistas qualitativas com especialistas, realizadas com os organizadores de festivais gastronómicos e pesquisadores de tendências nessa área. Uma análise de mercado de Viena e uma análise crítica do formato do evento completam o trabalho.

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