Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Fenomen festiwali kulinarnych
Fenomen festiwali kulinarnych

Fenomen festiwali kulinarnych

Michaela Hauß

77,86 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786202397148
77,86 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Biorąc pod uwagę rosnącą popularność festiwali kulinarnych w Austrii, wydaje się, że ten format wydarzeń jest obecnie bardzo popularny. Celem pracy jest z jednej strony ustalenie, skąd bierze się to zjawisko, a z drugiej strony, jak zbudowana jest koncepcja takiego wydarzenia i jakie są czynniki decydujące o jego sukcesie. Badania empiryczne przeprowadzono za pomocą jakościowych wywiadów z ekspertami, które przeprowadzono z organizatorami festiwali kulinarnych i badaczami trendów w tej dziedzinie. Analiza rynku w Wiedniu i krytyczna ocena formatu wydarzenia uzupełniają pracę.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • The phenomenon of food festivals
    Michaela Hauß
    Given the increased number of food festivals in Austria, this event format appears to be very popular at present. The aim of this thesis is to find out where this phenomenon comes from and how the concept of such an event is structured, as well as what factors contribute to its success. The empirical study is based on qualitative expert interviews with food festival organisers ...
    Disponible

    77,93 €

  • Le phénomène des festivals gastronomiques
    Michaela Hauß
    Au vu du nombre croissant de festivals gastronomiques en Autriche, ce type d’événement semble actuellement très populaire. L’objectif de ce travail est, d’une part, de déterminer l’origine de ce phénomène et, d’autre part, de comprendre comment un tel événement est conçu et quels sont les facteurs qui contribuent à son succès. L’étude empirique est réalisée à l’aide d’entretien...
    Disponible

    77,84 €

  • Il fenomeno dei festival gastronomici
    Michaela Hauß
    Considerato il crescente numero di festival gastronomici in Austria, questo tipo di evento sembra essere molto popolare al momento. L’obiettivo del lavoro è, da un lato, scoprire da dove deriva questo fenomeno e, dall’altro, come è strutturato il concetto di un evento di questo tipo e quali sono i fattori di successo che lo caratterizzano. L’indagine empirica viene condotta att...
    Disponible

    77,86 €

  • O fenómeno dos festivais gastronómicos
    Michaela Hauß
    Dado o aumento do número de festivais gastronómicos na Áustria, este formato de evento parece ser muito popular atualmente. O objetivo do trabalho é, por um lado, descobrir de onde vem esse fenómeno e, por outro, como é que o conceito de um evento desse tipo é construído e quais são os fatores de sucesso por trás dele. A investigação empírica é realizada por meio de entrevistas...
    Disponible

    77,85 €