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O efeito da dimensão da combinação de locais no desempenho dos centros comerciais

O efeito da dimensão da combinação de locais no desempenho dos centros comerciais

Reuben Njuguna / Simon Kanoga

57,65 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786207819911
57,65 €
IVA incluido
Disponible

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Sobre IBD

O autor, apaixonado por marketing e compras, escreveu este livro com base na sua experiência e em pesquisas aprofundadas. O livro explora em profundidade a influência da dimensão da combinação de locais no desempenho dos centros comerciais em Nairobi, Quénia. Retrata a importância da localização estratégica dos centros comerciais como decisão de marketing mix. O livro é sistemático, enriquecedor e cativante. Uma leitura obrigatória para profissionais de marketing, entusiastas e potenciais investidores no setor.

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